2005 Key Performance Indicator Optimization Visualization 
Occam's Razor
DECEMBER 9, 2013
Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).
Occam's Razor
OCTOBER 19, 2010
First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Google Website Optimizer.
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