Smart Data Collective

FEBRUARY 4, 2021

Big data is changing the future of video marketing forever. YouTube was launched in 2005, when big data was just a blip on the horizon. However, data analytics and AI have made video technology more versatile than ever. Clever video marketers know how to use AI and big data to their full advantage. Control Your Narrative.

Data-driven 83

Data-driven Marketing Big Data Data mining 83

Sisense

MAY 31, 2020

So when we learned we’d been honored with our fourth perfect recommendation score in Dresner’s 2020 Wisdom of Crowds BI Market Study , it was quite a thrill. The value of this type of acknowledgement means so much to all of us at Sisense because the Wisdom of Crowds BI Market Study is an objective source of industry research.

Marketing 98

Marketing Reporting Data Warehouse Predictive Analytics 98

Rita Sallam

JULY 22, 2016

Or when Tableau and Qlik’s serious entry into the market circa 2004-2005 set in motion a seismic market shift from IT to the business user creating the wave of what was to become the modern BI disruption. Gartner revamped the BI and Analytics Magic Quadrant in 2016 to reflect the mainstreaming of this market disruption.

Analytics 40

Analytics Business Intelligence Metadata Statistics 40

Jen Stirrup

OCTOBER 30, 2022

This model can assist in decision making and in focusing marketing efforts. As a first step to customer insight, analytical tools can summarise and aggregate historical information about customers. One particular technology which is good for summarising and aggregating data is called OLAP (On Line Analytical Processing).

Data mining 52

Data mining Predictive Analytics Cost-Benefit OLAP 52

Domino Data Lab

JULY 22, 2019

You know, case in point, if you were to talk about predictive analytics 20 years ago, the main people in the field would have laughed you out of the room. Predictive analytics, yeah, not so much.” Now, Google is spending what, 10 figures marketing TensorFlow? They would’ve said, “You know what?

Data Science 109

Data Science Machine Learning Data Governance Modeling 109