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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go!

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A Big Data Imperative: Driving Big Action

Occam's Razor

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Your business savvy.

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What’s the Difference: Quantitative vs Qualitative Data

Alation

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. What Is Quantitative Data Analysis? Disadvantages of Quantitative Data.