Occam's Razor
MARCH 23, 2021
Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!
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Occam's Razor
JANUARY 4, 2016
I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. You can do it directly inside Google Analytics!! is Conversion Rate.
Occam's Razor
DECEMBER 12, 2011
For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.
Jet Global
JULY 29, 2020
Because Discoverer has been non-strategic since 2006, it’s a challenge for IT to successfully write reports. Spatial intelligence that allows users to visualize analytics via map-based visualizations. This might cause your organization to avoid upgrading its ERP for fear of Discoverer breaking without a replacement in hand.
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