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A Big Data Imperative: Driving Big Action

Occam's Razor

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" So what is big data really? As I interpret it, big data is the collection of massive databases of structured and unstructured data. It is great that we have big data.

Big Data 127
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What’s the Difference: Quantitative vs Qualitative Data

Alation

Companies collect and analyze vast amounts of data to make informed business decisions. From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. You might choose to use quantitative analysis to determine what happened.