Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. And to visualize it in a report.
94 
Let's personalize your content