Remove 2006 Remove Business Objectives Remove Data Collection Remove Forecasting
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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Checking data collection quality etc. Phase two is all about data reporting. Computing business impact is non-trivial.

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