O'Reilly on Data

JULY 28, 2020

One mid-sized digital media company we interviewed reported that their Marketing, Advertising, Strategy, and Product teams once wanted to build an AI-driven user traffic forecast tool. Internally, AI PMs must engage stakeholders to ensure alignment with the most important decision-makers and top-line business metrics. Conclusion.

Marketing 362

Marketing Experimentation Metrics Testing 362

datapine

FEBRUARY 9, 2024

When selecting KPIs to measure success, align them closely with your overarching business objectives. Anything else is just background noise and can distract you from what’s truly important in your business. While both can help to tell a story about your business’s performance, the two are not interchangeable.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Checking data collection quality etc. Phase two is all about data reporting. Computing business impact is non-trivial.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

CIO Business Intelligence

FEBRUARY 6, 2023

SMBs that have undergone digital transformation are already generating data relating to these business operations disciplines. With the right BI features, they can derive insights that help meet their business objectives from those signals. It lets them accurately predict future outcomes based on past data.

Business Intelligence 63

Business Intelligence Forecasting Marketing Sales 63

AWS Big Data

MARCH 26, 2024

In this post, we discuss how you can use purpose-built AWS services to create an end-to-end data strategy for C360 to unify and govern customer data that address these challenges. We recommend building your data strategy around five pillars of C360, as shown in the following figure.

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

datapine

JUNE 13, 2019

This is one of the most important ratios for a sales team, as it gives a baseline to determine the number of leads the team needs to meet business objectives. If your goals aren’t being met, there is a reason behind it – does your customer or client have a rough business patch which resulted in lower sales volumes?

Sales 264

Sales Reporting KPI B2B 264