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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

A very special type of metric is designated to be a Key Performance Indicator (KPI). From the person, me, who created the 10/90 rule all the way back in May 2006 (#omg), it should not be surprising that the importance of the tool is a bit smaller than that of the Big Brains. Percentage that other thing.

Analytics 150
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Goodbye Oracle Discoverer, Hello Next-Generation Reporting

Jet Global

Because Discoverer has been non-strategic since 2006, it’s a challenge for IT to successfully write reports. OBIEE is a strategic BI tool that provides a web platform with attractive dashboards suitable for C-level needs. Interactive dashboards that provide reports with a rich variety of visualization tools.

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them.

Metrics 151
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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) I even have my very own custom dashboard for my Sr. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). is Conversion Rate. It is so cool.

Metrics 88