Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. Try, test, measure, be rich. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four. Where is it?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue. I even have my very own custom dashboard for my Sr. is Conversion Rate. Or, its variation Outcomes/Sessions].

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88