Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). From the person, me, who created the 10/90 rule all the way back in May 2006 (#omg), it should not be surprising that the importance of the tool is a bit smaller than that of the Big Brains. Percentage that other thing.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

If you are paying someone to do web analytics and this metric is not on top of the dashboard they've created for you, it might be time to say sayonara to them. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Built into that is the mental model that if you visit a website, then every Visit has to result in money for the site owner. I even have my very own custom dashboard for my Sr. is Conversion Rate. It is measured as Orders/Visits. [Or,

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88