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At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. He and his wife, Edwinna Dunn, own Dunnhumby, a global customer data science company that helped Tesco create its Clubcard, the world’s first supermarket loyalty card. A framework for data project ROI.

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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.