2006 Data-driven Key Performance Indicator Measurement 
Occam's Razor
DECEMBER 12, 2011
We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. In fact a data driven life is sexiest digital life you can imagine. Try, test, measure, be rich. They also allow you to segment the data!
Occam's Razor
JANUARY 4, 2016
The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, Because now, you don't have to pull data out of your analytics tool's API and do your own calculations with the right formula. is Conversion Rate. Or, its variation Outcomes/Sessions].
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