2006 Experimentation Interactive Testing 
The Unofficial Google Data Science Blog
APRIL 23, 2024
To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. However, if we experiment with both parameters at the same time we will learn something about interactions between these system parameters.
Occam's Razor
MARCH 23, 2021
The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. The first component is a gloriously scaled global creative pre-testing program. Matched market tests.
O'Reilly on Data
JULY 25, 2023
To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.
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