Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
A key part of how this manifested in our work was doing truly super-advanced machine-learning powered analysis to answer hard questions that few can successfully. Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!),
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