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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

A key part of how this manifested in our work was doing truly super-advanced machine-learning powered analysis to answer hard questions that few can successfully. From 2006: Is Real-Time Analytics Really Relevant? ). This is of course exciting and very cool. More shouting is not really better – and it is expensive!

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