The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). From 2006: Is Real-Time Analytics Really Relevant? ). The benchmark for the beautiful metric AVOC is 15.3%. That’s the magic.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. The best option is to hire a statistician with experience in data modeling and forecasting. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Please see the advice above.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94