2006 Experimentation Modeling Statistics 
The Unofficial Google Data Science Blog
APRIL 23, 2024
If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. Figure 2: Spreading measurements out makes estimates of model (slope of line) more accurate. And sometimes even if it is not[1].)
Occam's Razor
MARCH 23, 2021
This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). From 2006: Is Real-Time Analytics Really Relevant? ). What does the diminishing returns curve look like for TV GRPs for our company?
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