Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. Look at your All Traffic Sources report and your Landing Pages report. Try, test, measure, be rich. Every single day (okay week) look at the All Traffic Sources report and seek out the Conversion Rate metric. Where is it? Where is it?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). It is measured as Orders/Visits. [Or, is Conversion Rate.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88