Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. A very special type of metric is designated to be a Key Performance Indicator (KPI). Notice I did not say standard reports, those barely cross the bar of data puking.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. Look at your All Traffic Sources report and your Landing Pages report. Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) What key performance indicators are optimal for you?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

Not just insane, so visibly insane that everyone should see through it and fix their minds/reports/strategies. Every standard report in every standard tool is configured off Visits (or in Google Analytics language, Sessions), rather than Visitors (GA language, Users). is Conversion Rate. It is measured as Orders/Visits. [Or,

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88