Occam's Razor

MARCH 23, 2021

Underpinning our Smart Lessons work is the very basic – incredibly complex – art of picking the right Key Performance Indicator. From 2006: Is Real-Time Analytics Really Relevant? ). You have the start of a fabulous in-flight optimization engine. It underpins every dimension of success.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

JANUARY 12, 2015

Digital Analytics Ecosystem: Optimal Execution: Three Phases. Digital Analytics Ecosystem: Optimal Execution: Timing Expectations. A very special type of metric is designated to be a Key Performance Indicator (KPI). The landing page optimization team will demand regular reports of all entry points to the site/app.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

DECEMBER 12, 2011

Google Analytics' native funnels are pretty sub optimal, ignore that entire feature.) You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them. What key performance indicators are optimal for you?

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today? is Conversion Rate. It is measured as Orders/Visits. [Or, Or, its variation Outcomes/Sessions].

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88