2007 Dashboards Experimentation Visualization 
Occam's Razor
AUGUST 22, 2011
The "Action Dashboard" (An Alternative To Crappy Dashboards). Five Rules for High Impact Web Analytics Dashboards. Six Data Visualizations That Rock! The Awesome Power of Visualization 2 -> Death and Taxes 2007. The Awesome Power of Data Visualization. 2007 Predictions: Web Analytics.
Occam's Razor
FEBRUARY 7, 2011
I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. And to visualize it in a report.
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