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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

This is essentially the same as finding a truly useful objective to optimize. accounting for effects "orthogonal" to the randomization used in experimentation. The first thing you’ll want to do is to run your test for a long time with fixed experimental units, in our case cookies.

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Occam's Razor

Convert Data Skeptics: Document, Educate & Pick Your Poison. Data Mining And Predictive Analytics On Web Data Works? Web Analytics Data Sampling 411. Six Data Visualizations That Rock! The Awesome Power of Visualization 2 -> Death and Taxes 2007. The Awesome Power of Data Visualization.

KPI 124
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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.