Remove 2007 Remove Data mining Remove Interactive Remove Measurement
article thumbnail

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

article thumbnail

Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

article thumbnail

Crystal Reports: Alternatives and Comparison with FineReport

FineReport

It can integrate up to twelve formats of data sources, and create dynamic reports. . SAP acquired Crystal Reports in 2007. Compared to reporting tools, they can realize data forecast thanks to OLAP analysis and data mining technologies. Crystal Report uses an accurate measurement. Page Printing .