Remove 2007 Remove Data Quality Remove Predictive Analytics Remove Statistics
article thumbnail

Knowledge

Occam's Razor

Who Owns Web Analytics? Slay The Analytics Data Quality Dragon & Win Your HiPPO's Love! Web Data Quality: A 6 Step Process To Evolve Your Mental Model. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Multichannel Analytics: Tracking Offline Conversions.

KPI 124
article thumbnail

A Big Data Imperative: Driving Big Action

Occam's Razor

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. The big data we are dealing with today puts the 2007 picture to shame.

Big Data 127
article thumbnail

How to Choose the Best Analytics Platform, and Empower Business-Driven Analytics

Grooper

These requirements include fluency in: Analytical models. Data science skills. Technology – i.e. data mining, predictive analytics, and statistics. Best practices for exploring collected data. Data is crucial to the success of business analytics. And at the heart of ML is data science.