2007 Experimentation Key Performance Indicator Statistics 
Occam's Razor
AUGUST 22, 2011
The Awesome Power of Visualization 2 -> Death and Taxes 2007. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Tip #9: Leverage Statistical Control Limits. Tip#1: Statistical Significance. Six Web Metrics / Key Performance Indicators To Die For.
Occam's Razor
APRIL 8, 2013
Remember that the raw number is not the only important part, we would also measure statistical significance. Circle of Friends was a social community built atop Facebook that launched in 2007. The result? The properties with professional photography had 2-3 times the number of bookings! The graph is impressive, right?
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