2007 Experimentation KPI Statistics 
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? Triggers, Benchmarking, Identifying Goals & KPI Cards. The Awesome Power of Visualization 2 -> Death and Taxes 2007. Be Awesome At Comparing KPI Trends Over Time. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer.
Occam's Razor
APRIL 8, 2013
That metric is tied to a KPI. It's the target for your KPI. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.
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