Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Jet Global

APRIL 5, 2021

Financial modeling involves combining key accounting, finance, and business metrics to build an abstract representation, or model, of a company’s financial situation. A common example is advertising budget and revenue. If your advertising budget increases, you can expect your revenue to increase. What Is Financial Modeling?

Modeling 98

Modeling Forecasting Metrics Finance 98