Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 157

Metrics Marketing Strategy Key Performance Indicator 157

O'Reilly on Data

JULY 28, 2020

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362

Marketing Experimentation Metrics Testing 362

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 148

Metrics Dashboards Key Performance Indicator B2B 148

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 160

Metrics Key Performance Indicator Analytics Marketing 160

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

APRIL 23, 2024

It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in.

Advertising 279

Advertising Cost-Benefit Marketing Risk 279

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Key Performance Indicator B2B Measurement 143

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Jet Global

JANUARY 8, 2021

An Operations Key Performance Indicator (KPI) or metric is a discrete measurement that a company uses to monitor and evaluate the efficiency of its day-to-day operations. Why Your Company Should Be Using Operational Metrics to Stay Competitive. If they aren’t, it won’t be a business for very long.

Metrics 131

Metrics Manufacturing Reporting KPI 131

datapine

NOVEMBER 15, 2022

1) What Are Product Metrics? 2) Types Of Product Metrics. 3) Product Metrics Examples You Can Use. 4) Product Metrics Framework. The right product performance metrics will give you invaluable insights into its health, strength and weaknesses, potential issues or bottlenecks, and let you improve it greatly.

Metrics 141

Metrics KPI Measurement Dashboards 141

O'Reilly on Data

APRIL 30, 2024

Amazon’s advertising business is a case in point. Amazon’s advertising In our research on Amazon, we found that users still tend to click on the product results at the top of the page, even when they are no longer the best results but instead paid advertising placements.

Risk 230

Risk Advertising Cost-Benefit Sales 230

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making. Many reasons.

Metrics 143

Metrics Reporting Analytics Marketing 143

Smart Data Collective

MARCH 5, 2021

This metric identifies when someone only views one page of your website before navigating away. The next important metric to pay attention to are your traffic sources. While these four are the main highlights, you can also see data from email, display, paid search, and other advertising. Exit Pages. Traffic Sources.

Metrics 128

Metrics Data Analytics Analytics Advertising 128

CIO Business Intelligence

APRIL 21, 2022

And if you think you need metrics to manage you might be feeling guilty about not having enough of them. Good metrics are hard to craft, harder to manage, expensive to maintain, and perishable besides. Bad metrics, in contrast, are easier all the way around, but that doesn’t matter. Bad metrics are worse than no metrics.

Metrics 105

Metrics IT Cost-Benefit Measurement 105

Juice Analytics

MARCH 1, 2021

KPIs), success metrics, scorecards). Actionable metrics Ask yourself: what would I do if the metric is out of line? Sprint Advertising Campaign. In our experience, you’re better off if you choose metrics that can be understood outside your corner of the world. Metrics without goals can be a waste.

Metrics 98

Metrics Scorecard Key Performance Indicator Dashboards 98

O'Reilly on Data

MAY 1, 2019

Cait O’Riordan discusses the North Star metric the Financial Times uses to drive subscriber growth. Rise of the (advertising) machines. Watch " Rise of the (advertising) machines.". James Burke asks if we can use data and predictive analytics to take the guesswork out of prediction. Watch " Making the future.".

Advertising 192

Advertising Machine Learning Predictive Analytics Data Science 192

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. One caveat… This blog does have any advertising on it. You will be rich.

Metrics 104

Metrics Reporting Analytics Advertising 104

datapine

FEBRUARY 10, 2021

A social media dashboard is an invaluable management tool that is used by professionals, managers, and companies to gather, optimize, and visualize important metrics and data from social channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. What Is A Social Media Dashboard? Bring your data in a single, central place.

Dashboards 193

Dashboards Scorecard KPI Metrics 193

Smart Data Collective

JUNE 25, 2021

In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. Key performance indicators are the most crucial metrics that serve as a compass for navigating the path forward on every marketing road map. This is complicated, because they all work well together.

Dashboards 95

Dashboards Metrics Marketing Key Performance Indicator 95

Jet Global

JANUARY 11, 2021

A real estate Key Performance Indicator (KPI) or metric is a quantifiable measure used to assess the performance of a business in the real estate industry. These performance metrics can be used to analyze several different business segments from individual realtor performance to investment property potential. Is it worth your time?

Metrics 98

Metrics Reporting KPI Key Performance Indicator 98

O'Reilly on Data

MAY 14, 2020

For example, product managers for companies that buy or sell advertising are working in a well-researched algorithmic environment and data ecosystem where the emphasis is less on software engineering and more on the development of novel modeling techniques that will move the needle on product outcomes. Avinash Kaushik’s Web Analytics 2.0

Management 364

Management Experimentation B2B Machine Learning 364

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow. What is a Financial KPI? Current Ratio. View Guide Now.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Perhaps the most common users are advertising platforms (Yahoo!, Web Data Collection Context: Cookies and Tools. La vita è bella.

Data Collection 131

Data Collection Advertising Metrics Reporting 131

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 129

KPI Advertising Metrics Measurement 129

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally.

Measurement 164

Measurement Marketing Key Performance Indicator Metrics 164

Occam's Razor

APRIL 30, 2018

The Advertising Ecosystem: Passive Consumption. The Advertising Ecosystem: Passive Consumption. These are important questions facets of, and delivery optimization of, the advertising. Over 90% of advertising is passive consumption. almost all of the advertising does not elicit any sort of interactivity.

Advertising 118

Advertising Metrics Measurement Insurance 118

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. In November, while running an advertising campaign that cost $1,500, the retailer sells $20,000 worth of ethical sweaters online. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Smart Data Collective

MAY 8, 2019

You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Digital Advertising Campaigns. Many marketers have heard about the essentials of a digital advertising campaign in furthering sales, but they haven’t seen the results they hoped for. User Experience.

Marketing 110

Marketing Advertising Sales Forecasting 110

CIO Business Intelligence

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Reporting 159

Reporting Analytics Metrics Key Performance Indicator 159

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

DataKitchen

NOVEMBER 29, 2021

Quality test suites will enforce “equity,” like any other performance metric. A recent LinkedIn job search showed over 950 positions advertised for job candidates with DataOps experience. It includes testing and monitoring of data pipelines using tests, metrics, logs and other artifacts.

Testing 245

Testing Data Lake Data Architecture Manufacturing 245

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube? How to measure (success)?

Marketing 151

Marketing Analytics Advertising Measurement 151

datapine

OCTOBER 29, 2021

Our first weekly report sample is an interactive marketing BI dashboard tracking the performance of different campaigns through metrics such as the total impressions, clicks, acquisitions, and costs. This is an important metric to monitor weekly as it lets you understand if your cost goals are actually in line with what is feasible.

Interactive 220

Interactive Reporting Dashboards Metrics 220

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. Clever Amazon tying its online advertising with a competitor's offline advertising. Sometimes it all works together.

Measurement 129

Measurement Analytics Advertising Marketing 129