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Business Intelligence and the COVID-19 Pandemic

Paul Blogs on BI

At the same time because I am so passionate about Business Intelligence and can see how it is being both used and abused in this situation, I felt compelled to share my viewpoint. Firstly, let’s talk about the data and the metrics being used to track the pandemic. Total Deaths. Total recovered.

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! So how do you go about identifying unique segments for your business or non-profit? Of course Yahoo! Ask a lot of questions.

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