Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. If you have set the targets for your KPIs up front (Unique Visitors for Sept. But it is often a million times simpler to create your first set of benchmarks using your own data/performance.
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