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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Their tests are performed using C4.5-generated 1988), E-state data (Hall et al., note that this variant “performs worse than plain under-sampling based on AUC” when tested on the Adult dataset (Dua & Graff, 2017). Data mining for direct marketing: Problems and solutions. Chawla et al., 1998) and others).

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

After forming the X and y variables, we split the data into training and test sets. Looking at the target vector in the training subset, we notice that our training data is highly imbalanced. All we need to do is instantiate LimeTabularExplainer and give it access to the training data and the independent feature names.

Modeling 139
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Using Empirical Bayes to approximate posteriors for large "black box" estimators

The Unofficial Google Data Science Blog

One way to check $f_theta$ is to gather test data and check whether the model fits the relationship between training and test data. This tests the model’s ability to distinguish what is common for each item between the two data sets (the underlying $theta$) and what is different (the draw from $f_theta$).

KDD 40
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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

For this purpose, let’s assume we use a t-test for difference between group means. Effect size thus defined is useful because the statistical power of a classical test for $delta$ being non-zero depends on $e/sqrt{tilde{n}}$, where $tilde{n}$ is the harmonic mean of sample sizes of the two groups being compared.