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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. There are four reasons, again from Web Analytics: An Hour A Day, from 2008 (!):

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Blogs and Resources for the Modern CFO – 2020 Edition

Jet Global

Since its launch during the 2008 financial crisis, Planet Money, a podcast from National Public Radio, has won many awards. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Don’t get buried in data while tracking KPI numbers.

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