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Fact-based Decision-making

Peter James Thomas

However, often the biggest stumbling block is a human one, getting people to buy in to the idea that the care and attention they pay to data capture will pay dividends later in the process. These and other areas are covered in greater detail in an older article, Using BI to drive improvements in data quality.

Metrics 49
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

As Dan Jeavons Data Science Manager at Shell stated: “what we try to do is to think about minimal viable products that are going to have a significant business impact immediately and use that to inform the KPIs that really matter to the business”. This company was originally founded in 2009 as a black car-hailing service in San Francisco.