2009 Experimentation Marketing Reporting 
O'Reilly on Data
APRIL 4, 2024
It is a dark pattern, a map to suboptimal outcomes rather than the true path to competition, innovation and the creation of robust companies and markets. To the extent that entrepreneurial funding is more concentrated in the hands of a few, private finance can drive markets independent of consumer preferences and supply dynamics.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.
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Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. Online, offline or nonline. Do it now; we'll wait.
Occam's Razor
JULY 26, 2010
We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. And so on and so forth. I need someone.
Domino Data Lab
MAY 8, 2019
They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. As the O’Reilly surveys and other recent reports have demonstrated, the state of “Product Management for AI” is still barely even evolved to a primordial soup stage. But I digress.
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