The future of casino marketing strategy is digital plus data
BizAcuity
APRIL 25, 2022
From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 There is a need for a predictive analytics tool that can individually target each customer at right time to drive additional revenue. On analyzing long-term data, the model suggests optimized options for every dimension.
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