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The future of casino marketing strategy is digital plus data

BizAcuity

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 To fully utilize the benefit, high-end algorithms are deployed on digital assets and then data analysis is done to produce optimized marketing campaigns. Predictive Analytics. Gaming analytics is still evolving.

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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

As mentioned above, one of the great benefits of business intelligence and analytics is the ability to make informed data-based decisions. This benefit goes directly in hand with the fact that analytics provide businesses with technologies to spot trends and patterns that will lead to the optimization of resources and processes.