Remove 2009 Remove Risk Remove ROI Remove Statistics
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. It shows which terms (hence brands, sites, properties) have risen the by the most statistically significant amounts. Notice the competitive trends?

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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

That’s a risk in case, say, legislators – who don’t understand the nuances of machine learning – attempt to define a single meaning of the word interpret. Given how so much of IT gets driven by concerns about risks and costs, in practice auditability tops the list for many business stakeholders. How fast can the model be trained?