7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
Occam's Razor
FEBRUARY 25, 2014
Yes, cost per click is metric. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. Don't rush. Give it some thought.
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