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7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++

Occam's Razor

Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. The big rise in digital consumption vs. 2010 is much more obvious now. Before you scroll any further, what errors, subtle or obvious, do you see?