The Unofficial Google Data Science Blog

JULY 22, 2020

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

There is no longer always intentionality behind the act of data collection — data are not collected in response to a hypothesis about the world, but for the same reason George Mallory climbed Everest: because it’s there. Make experimentation cheap and understand the cost of bad decisions.

Experimentation 61

Experimentation Testing Statistics Metrics 61