The Biggest Mistake Web Analysts Make… And How To Avoid It!
Occam's Razor
FEBRUARY 20, 2012
My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. If it stinks that tells me a lot (remember the year of mobile was 2010!). It forces you to think like a business owner for that time. It is that simple.
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