10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big
Occam's Razor
MARCH 23, 2010
For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?
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