article thumbnail

Prioritizing AI? Don’t shortchange IT fundamentals

CIO Business Intelligence

The same issues were revealed when Microsoft launched Delve, and before that when the FAST integration brought powerful search to SharePoint in 2010. Introduce gen AI capabilities without thinking about data hygiene, he warns, and people will be disillusioned when they haven’t done the pre work to get it to perform optimally. But it was.

IT 143
article thumbnail

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

Usually you don't need a complicated multi year data warehousing effort with expensive business intelligence tools to buy. Or the Bulletin of Experimental Treatment for AIDS. Will take you off on a completely different line of inquiry, all from adding June 2009 to look at June 2010. dump it into excel.

Metrics 96
article thumbnail

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118