Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 26, 2010

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. And so on and so forth.

Metrics 96

Metrics Measurement Dashboards Reporting 96

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? I realize for some HiPPO's old habits die hard, they won't even let you run a report without seeing a case study. You are far too busy actually reporting and analyzing to keep pace with all the wonderful evolution.

Analytics 118

Analytics Consulting Metrics Experimentation 118