O'Reilly on Data

JULY 25, 2023

To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.

Consulting 246

Consulting Interactive Software IT 246

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Media-Mix Modeling/Experimentation. You can also play with their mobile app tracking and data using their live dashboard/solution set. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. 1]" Statistics, as a discipline, was largely developed in a small data world. We ought not dredge our data.

Experimentation 61

Experimentation Testing Statistics Metrics 61