Remove 2010 Remove Data-driven Remove Experimentation Remove Optimization
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Prioritizing AI? Don’t shortchange IT fundamentals

CIO Business Intelligence

Fundamentals like security, cost control, identity management, container sprawl, data management, and hardware refreshes remain key strategic areas for CIOs to deal with. Data due diligence Generative AI especially has particular implications for data security, Mann says.

IT 141
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. This instant.

Analytics 118