Remove 2010 Remove Experimentation Remove Measurement Remove Testing
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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Reliability: It means measurements should have repeatable results. For eg: you measure the blood pressure of a person.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement.

Metrics 141
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). Usually at least a test. And I doubt it is going to happen soon.

Analytics 118
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Unintentional data

The Unofficial Google Data Science Blog

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. Make experimentation cheap and understand the cost of bad decisions. We ought not dredge our data.