Remove 2010 Remove Experimentation Remove Optimization Remove Reporting
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Prioritizing AI? Don’t shortchange IT fundamentals

CIO Business Intelligence

Introduce gen AI capabilities without thinking about data hygiene, he warns, and people will be disillusioned when they haven’t done the pre work to get it to perform optimally. The same issues were revealed when Microsoft launched Delve, and before that when the FAST integration brought powerful search to SharePoint in 2010.

IT 140
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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.

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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis.

Metrics 141
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

We lovingly craft reports every day. My hope in this post is to share some simple tips with you that might make your reports and analysis speak to you a bit more. Look at your most important work / report / dashboard. We do reports / dashboards like this one all the time: Ok great. And so on and so forth. I need someone.

Metrics 96
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118
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Unintentional data

The Unofficial Google Data Science Blog

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. Consider your loss function.