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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicators. Key Performance Indicator: Key performance indicators (KPI's) are metrics. My web analytics KPI is: Average Order Size.

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Why Data Driven Decision Making is Your Path To Business Success

datapine

A 2010 McKinsey study (which is helpful to read even today) of more than 1,000 major business investments showed that when organizations worked at reducing the effect of bias in their decision making processes, they achieved returns up to 7% higher. The proof is in the numbers.